Experiment Lifecycle

1 CREATE
→
2 DEPLOY
→
3 WAIT (7-14 days)
→
4 MEASURE
→
5 WIN or REVERT

What Happens Automatically

  • Auto-deploy to Webflow CMS
  • Auto-track baseline vs. current CTR
  • Auto-declare winner if CTR improves 0.5%+
  • Auto-revert if test fails (no harm done)