Webflow CMS SEO Best Practices in 2024

Webflow's CMS is powerful, but getting the most out of it for SEO requires understanding both the platform and search engine best practices.

Setting Up Your Collections Right

Every CMS collection should have dedicated fields for:

• SEO Title (separate from the display title)
• Meta Description
• Open Graph Image
• URL Slug

The Title Tag Formula

A good title tag should be:

• Under 60 characters
• Include your primary keyword
• Be compelling and click-worthy
• Match the search intent

Meta Description Best Practices

Your meta description is your sales pitch in the search results:

• Keep it under 155 characters
• Include a clear value proposition
• Use action-oriented language
• Don't stuff keywords—write naturally

Automating the Process

With RankOps, you can automate all of this. Our AI connects directly to your Webflow CMS and optimizes metadata across your entire collection—whether that's 10 items or 10,000.