You launch a beautiful Webflow site. Traffic starts coming in. Everything looks great. Then, three months later, your rankings start dropping. What happened?
The Nature of Static Decay
Search engines favor fresh, updated content. When your competitors update their pages and you don't, the relative "freshness" of your content decreases. This is Static Decay.
Why Webflow Sites Are Vulnerable
Webflow sites are often:
- Beautifully designed but rarely updated
- Set up once and forgotten
- Lacking dedicated SEO resources
The Solution
The answer isn't to redesign your site every quarter. It's to continuously optimize the parts that matter most for search: your metadata. Small, regular updates to title tags and meta descriptions signal to search engines that your content is still relevant and maintained.
Automation Makes It Possible
RankOps automates this process, continuously monitoring your search performance and making data-driven optimizations to keep your site competitive.