A/B Testing Meta Descriptions: What We Learned

We ran A/B tests on over 5,000 meta descriptions across various industries. Here's what we learned about what actually works.

Key Findings

Numbers Win

Meta descriptions with specific numbers ("47% improvement," "5 easy steps") outperformed vague descriptions by 23% on average.

Questions Work

Descriptions framed as questions ("Looking for better SEO results?") increased CTR by 15% in informational searches.

Urgency Helps—Sometimes

Urgency language worked well for transactional searches but hurt performance for informational searches.

The Power of Testing

The most important lesson? There's no one-size-fits-all answer. What works in one industry might not work in another. That's why RankOps includes automatic A/B testing—we don't just make changes, we verify they actually improve performance.